Ways of Working
1
Project-Basis
Defined-scope engagements with clear deliverables and timelines. I lead strategy, execution, and delivery from start to finish—ideal for tackling a specific goal or solving a targeted challenge.​
​
​​​​​​​
Time Commitment
Varies by project
(Typically 4–12 weeks)​​
Best for: ​
-
Launching a new brand, campaign, or product
-
Brand development or repositioning
-
Audits, strategy development, and GTM planning
-
Website or funnel overhauls
-
Specific marketing initiatives with a clear endpoint
2
Advisory Retainer
Ongoing strategic guidance and support across marketing, brand, and growth initiatives. I act as a senior thought partner to the founder, leadership, or internal team—without embedding into day-to-day execution.​​
​​
Time Commitment
Under 10 Hours per Week
(Typically 4-8 hours/week)​
​
Best for:
-
Founders or execs who want a senior marketing perspective on call
-
Teams that need input on strategy, messaging, or growth planning
-
Companies in a transitional phase (pre-hire, post-pivot, etc.)
-
Early-stage startups or lean teams wanting high-leverage guidance
3
Fractional CMO Retainer
Hands-on, embedded leadership across marketing strategy and execution. I serve as a part-time Head of Marketing, aligning across departments, leading initiatives, and helping build or manage internal and external teams.​
​​
Time Commitment
Over 10 Hours per Week
(Typically 10–20 hours/week)
​​
Best for:
-
Companies ready to scale but not yet hiring a full-time marketing lead
-
Startups launching new business lines or entering new markets
-
Teams needing both strategic direction and day-to-day execution
-
Fast-moving orgs who need a high-impact operator to fill a key gap
Core Capabilities
STRATEGY | BRAND | GROWTH | ECOMMERCE | LEADERSHIP ​
Brand
Foundations
Define your positioning, messaging, and audience to create a clear, consistent brand presence.
Customer Insights & Research
Understand what drives your customers through surveys, data, interviews, and competitor audits.
Performance
Marketing
Plan and run paid and organic campaigns across Google, Meta, and more—focused on real results.
Retention & Loyalty Marketing
Keep customers engaged through email, SMS, loyalty programs, and personalized journeys.
Brand
Awareness
Increase visibility with earned media, social, PR, and buzzworthy brand moments.
Campaign
Development
Concept and execute integrated campaigns that drive measurable results across channels.
B2B Marketing &
Sales Enablement
Support your sales team with the messaging and materials they need to convert leads & close deals.
Content &
Storytelling
Create content that drives action—aligned to your brand voice, audience, and marketing goals.
Marketing Operations & Analytics
Set up smart systems to track performance, measure ROI, and make data-backed decisions.
Team Leadership &
Org Design
Build and lead the right team—whether in-house or agency—at the right stage of growth.
E-Commerce &
CVR Optimization
Improve your online store with CRO tactics, UX audits, and conversion-focused updates that drive more sales.
End-to-End
Strategy Development
Build a clear, actionable roadmap across brand, performance, retention, etc.—from objectives through execution, and KPIs.
Retail & Omnichannel Marketing
Support in-store, online, and marketplace marketing strategies to grow sales across all retail touchpoints.
Fundraising & Investor Strategy
Craft compelling, data-backed narratives for pitch decks, capital raises, and strategic growth storytelling.