ABOUT SMALL DOG MARKETING
Brand's best friend.
Small Dog Marketing is the solo consulting practice of Meredith Zenkel, a seasoned marketing leader with 15+ years of experience building and scaling standout brands. Meredith works directly with ambitious founders and lean teams to bring clarity, strategy, and creative firepower to every stage of growth.
Whether stepping in as a fractional CMO, strategic advisor, or focusing on a key initiative, Meredith combines big-picture thinking with scrappy execution—minus the bloated agency overhead. From brand positioning and go-to-market planning to campaign execution and performance strategy, she helps growing businesses punch above their weight.
FROM MEREDITH
Hi, I'm Meredith, Marketing Executive, startup operator, and founder of Small Dog Marketing. After 15+ years of building and scaling brands, I started this consultancy to do what I love most: helping thoughtful, ambitious teams grow in ways that are smart, strategic, and true to who they are.
Earlier in my career, I was one of the first employees at Poppin, where I helped grow the company from a seed-stage startup into a $100M+ omnichannel business. I played a key role in building a beloved brand and category-defining company—shaping everything from fundraising and marketing to team building and go-to-market strategy.
Small Dog Marketing is named for both the mindset and the pup—my goldendoodle Alfie. It’s a reminder that small can be mighty, and that great work doesn’t require a big team—just the right partner.
A NAME WITH BITE
The story (and the pup) behind the name.
The name is more than a metaphor—it’s a mindset.
Small Dog Marketing is about showing up scrappy, fearless, and ready to make noise in a crowded space. It’s for the underdogs with something to prove and brands that are ready to grow bigger than their budget.
And yes, it’s also named after Alfie—Meredith’s very real, very fluffy, and occasionally helpful goldendoodle. He’s three years old, mildly stubborn, and fully committed to the title of reluctant co-worker.
You could say the brand is built on the belief that small doesn’t mean little impact. It means agile, sharp, and fiercely committed.