Why I started Small Dog Marketing

I started Small Dog Marketing after spending over a decade building the brand Poppin—from early scrappy startup days through its acquisition by a public company.

At one time or another, I wore all of the hats—brand, growth, e-commerce, creative, partnerships—and learned what it really takes to build something from the ground up.

And what I learned is this: Early-stage founders don’t need a big agency or a junior generalist.

⇒ They need a true strategic thought partner.

⇒ Someone who can think like a CMO and move like a team of three.

⇒ Someone who gets the brand and the numbers.

⇒ Someone who knows how to build with clarity, creativity, and scrappy focus.

That’s the spirit behind Small Dog Marketing. A one-woman brand and growth machine for underdogs with big ambition.

Because small brands deserve great marketing, too.

🐾 If you’re building something scrappy, smart, and ready to scale, I’d love to hear about it.